This is the first segment of a 4-part course on targeting your content to connect with you audience.

Four Critical Steps

1 - Know Your Audience
2 - Develop a Clear Message
3 - Action Steps
4 - Focus on Benefits

In addition to this introductory online class, our advanced class includes video examples, worksheets and templates.

Step 1: Know Your Audience

Understand your audience and the situation in which you’re presenting. Then you can focus on what they need to know. When you connect with them, your chances of success are greatly enhanced.