I recently attended a fundraiser for the Northwest Mothers’ Milk Bank, which provides donated breast milk to medically fragile babies, such as those born prematurely. The emcee, executive director and other speakers did three things that I believe are keys to delivering compelling presentations.
They Were Passionate
Presenters spoke from the heart about why they supported the organization. A mother whose baby survived a life-threatening situation said she wanted others to have the same support she did. Medical professionals shared how they saw the Milk Bank as a vital part of the care that newborns received. And, of course, the Emcee knew the right time to remind us - “Why are we here? It’s for the babies!” to encourage people to donate.
Takeaway: Be clear and compelling about ‘Why’ your information is important to the audience. This could be sharing during the Opening why you joined Callan, talking to your passion for the work you do or expressing your excitement about working with the client.
They Used a Variety of Appeals
They found different ways to demonstrate the value of the services the Milk Bank provides. One set of parents, holding their now healthy toddler, told stories of their struggles and how the donated milk literally saved their child’s life. Doctors reviewed data that showed how donor milk contributes to dramatic improvements in infant survival and health. And the executive director shared her vision, with pictures, of how the money raised will help them open a new and expanded facility to serve even more babies!
Takeaway: While emotion plays a big part in how we make decisions, incorporate other kinds of ‘proof points’ into your presentation. Use a mix of stories, case studies, data, industry trends and other info to educate your audience.
They Recognized The Contributions of Others
All organizations have stakeholders – people who have a stake in its success. For the Milk Bank, these stakeholders include families, medical professionals, staff, volunteers, hospitals, donors, board members and many others. During the event they recognized a long-time volunteer by reading notes from employees about her dedication and caring service. They also recognized different categories of donors by giving them construction hats to show how they were contributing to the new facility.
Takeaway: Even though you may be the Star on The Stage during the presentation, you build support for your ideas by recognizing people who contribute to your success. Talk about the resources Callan brings to the engagement or how Callan partners with clients to create solutions. Share the credit.
The bottom line: When you know the Why of your presentation, you become more passionate about your ideas and can show the audience how they can make an impact by taking the action. It’s a win for everyone.
Best wishes,
Dave Underhill
